Lead companies generate thousands of leads every day through various marketing channels.
Some leads are generated from the lead company’s websites via paid search, organic search, social media ads and email blasts.
Other leads are generated through affiliate marketing. Affiliates are independent marketers and bloggers that generate the lead and sell them to the lead companies using similar techniques.
So, How Does it Work?
It’s simple, you bid the price you want, with the filters you want and at the times of day you want them.
A lead is generated when a consumer submits either a short or long lead form on a landing page.
If a lead company generated the lead, they will attempt to sell the lead with its specific filters to the highest bidder within their client base. If they do not have demand from an inside buyer, they will send the lead data into their ping tree.
The ping tree is made up of many lead companies and lead aggregators who will bid on a lead if it matches their filters.
The highest of these bidders will receive the lead data and they mark up the lead as much as 500% and sell it to their clients.
We are a lead aggregator and have integrations with many of the major lead companies. The difference is when you buy a lead within our platform, there is no markup.
You are buying the lead at or below the price lead companies buy some of their leads.
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